These resources help you find demographic information about a specific area or locations. Plus, the market research reports can provide an overview of the people who buy a product or use a service; a demographic overview of people by category (e.g. gender, income).
Comprehensive market reports for various products, services, and demographics. Some reports provide data in Excel for further analysis. Coverage: 2010-present. Available to UNM NetID holders only.
This tool combines select demographic, business, and resilience data to help users identify potentially underserved areas of their state, county, and community.
Provides information about and access to thousands of test instruments (including aptitude tests, personality scales and cognitive functioning measures), many of which are available for immediate full-text download and use in teaching and research.
"BBER at the UNM conducts economic and demographic research and analysis about New Mexico. It also maintains a major depository of socioeconomic data for the State.”
Visualize and map thousands of socioeconomic variables covering the United States (local to national). Create reports on specific Census geographies. Download reports, data, and maps. Coverage: 2000-present.
Map various demographic and socioeconomic variables from United States Census, Statistics Canada, UK Data Centre, and Eurostat. Download maps/data. Coverage: 1790-present.
Users must create and log into your personal account on Social Explorer.
Best Customers by New Strategist"Analyzes household spending on numerous products and services by age, income, household type, race and Hispanic origin, region of residence, and educational attainment of householder."
American Buyers by New StrategistThe weekly and quarterly spending data in American Buyers show researchers how many households buy certain products and services and how much buyers pay for them, all broken down by age, household income and type, race and Hispanic origin, region of residence, and education
Household Spending by New Strategist"Examines how much American households spend on hundreds of products and services by demographics including age, income, household type, region of residence, race and Hispanic origin, and educational attainment."
American Incomes by New StrategistThe reference explains the economic status of Americans. It looks at household income trends by age, household type, race and ethnicity, education, region of residence, and work status. It examines trends in the incomes of men and women by a variety of demographic characteristics.
The American Marketplace by New Strategist"Draws on government and proprietary sources to provide population profiles of the United States; covers attitudes, education, health, housing, income, labor force, living arrangements, and population."