Comprehensive market reports for various products, services, and demographics. Some reports provide data in Excel for further analysis. Coverage: 2010-present. Available to UNM NetID holders only.
Thousands of test instruments (including aptitude tests, personality scales and cognitive functioning measures, surveys and other assessments), as well as descriptive information about tests that were developed for research but not made commercially available (i.e. unpublished tests).
70% of entries contain the actual test. Produced by the American Psychological Association (APA). Coverage: 1910-present.
Visualize and map thousands of socioeconomic variables covering the United States (local to national). Create reports on specific Census geographies. Download reports, data, and maps. Coverage: 2000-present.
Map various demographic and socioeconomic variables from United States Census, Statistics Canada, UK Data Centre, and Eurostat. Download maps/data. Coverage: 1790-present.
Best Customers by
"Analyzes household spending on numerous products and services by age, income, household type, race and Hispanic origin, region of residence, and educational attainment of householder."
American Buyers by
The weekly and quarterly spending data in American Buyers show researchers how many households buy certain products and services and how much buyers pay for them, all broken down by age, household income and type, race and Hispanic origin, region of residence, and education
Household Spending by
"Examines how much American households spend on hundreds of products and services by demographics including age, income, household type, region of residence, race and Hispanic origin, and educational attainment."
American Incomes by
The reference explains the economic status of Americans. It looks at household income trends by age, household type, race and ethnicity, education, region of residence, and work status. It examines trends in the incomes of men and women by a variety of demographic characteristics.
American Generations by
"Discusses the differences and similarities among the various generations and age groups of Americans."
The American Marketplace by
"Draws on government and proprietary sources to provide population profiles of the United States; covers attitudes, education, health, housing, income, labor force, living arrangements, and population."
Who's Buying... by