Citation managers (also known as reference managers or bibliographic managers) are tools designed to make your life as a researcher easier.
Tools like Zotero, EndNote, and Mendeley can help you:
Citation managers generally have more sophisticated features that distinguish them from simpler citation generators (e.g., EasyBib, NoodleTools). Citation generators are fine for developing a quick, one-off citation when needed, but citation managers provide holistic support for your entire research process.
Most robust citation managers will have a lot of the same functionalities. Much of the decision will depend on your personal preferences. You can use a comparison chart to differentiate. Other questions to consider include:
If you'd like additional help making a decision, reach out to a librarian. A librarian can also help you transition from one citation manager to another if you change your mind later.
The most important thing is to choose one and then use it consistently.
UNM Libraries primarily provides consultation support for Zotero. You can schedule a Zotero consultation appointment online. However, other popular citation management tools used on campus include Mendeley and EndNote. See below for help pages on using these tools