This book describes some of the new profiles of entrepreneurs that are creating the entrepreneurial economy of the 21st Century. It presents entrepreneurship in a theoretical and pragmatic way in order to help readers to understand what entrepreneurship means today.
For undergraduate and graduate courses in entrepreneurship This book is for the future entrepreneur who wants to understand the critical issues and feasibility of developing a business venture, while developing an extensive business plan.
Re-focus your business plan and achieve the success your business deserves This book offers a unique approach and action steps for business owners and entrepreneurs to redevelop your business plan and achieve ultimate success. Shows how to develop a realistic business and financial model based on market data Explains how to identify and pursue new opportunities, raise capital, and build growth strategies .