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In addition to the business journals databases and marketing websites available, there are some very good printed reference works on the Demographic Sources Index Table which provide detailed statistics.
Because marketing and advertising involve behavioral aspects, make sure to check the Subject Guides in Psychology and Sociology if your research leans in that direction.
Please feel free to contact me by e-mail or telephone if you have any questions in the marketing or advertising areas. Or, if you see me on the Reference Desk, stop by. The PML Reference Desk phone number is: 505-925-9684. You can also make an appointment if that's more convenient or you need more detailed consultation.
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Mintel Industry Reports
Mintel Market Research Reports provides comprehensive market reports for various products, services, and markets/demographics. Some reports have a UK focus, others US. The reports help decision makers understand a market.
Find reports by...
- 1. Select Mintel Market Research
2a. Select one of the major industry fields on left bar THEN Browse available reports
OR
2b. Use the search box in upper right corner. Search a product or service or demographic
NOTE:First-time users must create a Mintel Account
Subject Librarian |
 Susan C. Awe Contact Info Parish Memorial Library for Business & Economics Office: #203 Snail Mail: MSC 05 3020 One University of New Mexico Albuquerque, NM 87131-0001 505.925.9687 PML Reference: 505.925.9684 sawe@ Send Email Links: Profile & Guides |
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