Research Guides: Entrepreneurship: Demographics

Demographic databases

Mintel Market Research Reports This link opens in a new window
Comprehensive market reports for various products, services, and demographics. Some reports provide data in Excel for further analysis. Coverage: 2010-present. Available to UNM NetID holders only.
Available to UNM NetID holders only.

Consumer Behavior (ebook)
Select latest year for consumer spending characteristics, behavioral responses, and shopping preferences (updated annually).

US Census
US population statistics, along with economic data (local, county, state and national). A treasure trove.
Surveys of Consumers
From U of Michigan this survey helps explain consumer expectations and the overall US economy.
American Time Use Survey (BLS)
This BLS survey measures the amount of time people spend doing various activities, such as paid work, childcare, volunteering, and socializing.
Consumer Expenditure Surveys (BLS)
This BLS program provides data on expenditures, income, and demographic characteristics of consumers in the United States.
Pew Research Center
A nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping America and the world.
Bureau of Business & Economic Research
"BBER at the UNM conducts economic and demographic research and analysis about New Mexico. It also maintains a major depository of socioeconomic data for the State.”

Best Customers by Demographics
"Analyzes household spending on numerous products and services by age, income, household type, race and Hispanic origin, region of residence, and educational attainment of householder."
The American Marketplace
"Draws on government and proprietary sources to provide population profiles of the United States; covers attitudes, education, health, housing, income, labor force, living arrangements, and population."

PolicyMap This link opens in a new window
Visualize and map thousands of socioeconomic variables covering the United States (local to national). Create reports on specific Census geographies. Download reports, data, and maps. Coverage: 2000-present.
Social Explorer This link opens in a new window
Map various demographic and socioeconomic variables from United States Census, Statistics Canada, UK Data Centre, and Eurostat. Download maps/data. Coverage: 1790-present.
Users must create and log into your personal account on Social Explorer.

NM Traffic Flow Counts
Traffic counts at all major roads in Bernalillo, Valencia, Torrance, Sandoval and southern Santa Fe counties.
Census Business Builder
Maps and demographic reports (people and industry) for a specific location - good for small businesses.