Research Guides: American Indian Business: Demographics

Demographic databases

ACS (2017-2021): American Indian and Alaska Native
Detailed tables on social, economic, housing and demographic statistics for hundreds of race, tribal, Hispanic origin and ancestry populations based on the 2017-2021 American Community Survey (ACS) 5-year estimates. For example, 2.7 million U.S. residents identified as American Indian and Alaska Native alone, and 6.3 million as American Indian and Alaska Native alone or in combination with one or more other races.
My Tribal Area (Census)
Quick statistics tool on American Indian and Alaska Native (AIAN) populations from US Census

Mintel Market Research Reports This link opens in a new window
Comprehensive market reports for various products, services, and demographics. Some reports provide data in Excel for further analysis. Coverage: 2010-present. Available to UNM NetID holders only.
Available to UNM NetID holders only.

Consumer Behavior (ebook)
Select latest year for consumer spending characteristics, behavioral responses, and shopping preferences (updated annually).

US Census
US population statistics, along with economic data (local, county, state and national). A treasure trove.
Surveys of Consumers
From U of Michigan this survey helps explain consumer expectations and the overall US economy.
Surveys about Americans (from BLS)
Two useful surveys: Consumer Spending (spending habits) and Time Use (time spent on various activities).
Pew Research Center
A nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping America and the world.
Bureau of Business & Economic Research
"BBER at the UNM conducts economic and demographic research and analysis about New Mexico. It also maintains a major depository of socioeconomic data for the State.”

PolicyMap This link opens in a new window
Visualize and map thousands of socioeconomic variables covering the United States (local to national). Create reports on specific Census geographies. Download reports, data, and maps. Coverage: 2000-present.
Social Explorer This link opens in a new window
Map various demographic and socioeconomic variables from United States Census, Statistics Canada, UK Data Centre, and Eurostat. Download maps/data. Coverage: 1790-present.
Users must create and log into your personal account on Social Explorer.

NM Traffic Flow Counts
Traffic counts at all major roads in Bernalillo, Valencia, Torrance, Sandoval and southern Santa Fe counties.